Privacy Policy
OptionGenius.com only contacts individuals
who specifically request that we do so or in the
event that they have signed up to receive our
free newsletters or have purchased one of our
products.
What information do we collect?
Option Genius collects information in two categories:
1. Personally Identifiable Information (PII)
* name and e-mail address – provided by you
for registration to receive our free newsletters.
* name, postal address, phone and credit card
information – provided by you when purchasing
our products.
All such information is strictly protected and
used only for delivering the content and products
the user has signed up for or purchased. This
information is NEVER used for other purposes and
is NEVER shared with 3rd parties.
There is a single exception to this. Say you
were subscribed to some newsletter such as “Inc.
Magazine” and the editors ran a promotion
of our site within it, and you followed over to
our site, then subscribed to our newsletter, then
at a later date you unsubscribed.
In that case, we have to provide back to “Inc.
Magazine” your email address, so they can
exclude you from our future mailings. No other
information other than email address is provided
and that email address is used ONLY to suppress
our future emails to you. This scenario accounts
for less than 1% of our newsletter subscribers.
2. Anonymous Usage History (non PII)
This information is strictly limited to the history
of activities that the user engaged in while on
our site. it does NOT include any personally identifiable
information (PII).
For example, the string “sub+customer”
in a cookie (see below for what cookies are) might
indicate that you are both a subscriber AND a
customer.
The purpose of this information is to improve
your experience.
For example, by storing the fact that you are
already a subscriber, we do not need to bother
you with an irrelevant subscriber box.
Similarly, by noting that you are a customer,
we can “bookmark” the last video frames
you watched in our member area and remind you
of this the next time you visit.
There is a small subset of this history that we
use with 3rd parties, such as Google, for the
purpose of measuring and improving the efficacy
of advertising campaigns.
Some of these third parties, aggregate such information
across many websites. This allows them to identify
users who are more likely to be interested in
specific offerings like fashion, sports, education
and so on.
As an Internet user, you may experience the results
of such aggregation by noticing how the ads displayed
on Yahoo, for example, better match your interests
(the optimistic scenario), or at least more closely
match a website that you recently visited.
Whether you find this annoying and spooky or
helpful and relevant, or perhaps both, you are
in good company. This area of Internet advertising
is new and controversial. The tradeoff between
privacy vs. commercial efficiency has a long history,
for example the “Do not call” list.
In any event, it is likely that either the government
or the industry will adopt some form of “opt
out” capability in the future to address
these concerns.
What are cookies/clear GIFs and how do we
use them?
Cookies: Like many other commercial sites, our
site utilizes standard technologies called “cookies”
and clear GIFs to collect information about how
our Site is used. A cookie is a small data text
file, which a website stores on your computer’s
hard drive (if your web browser permits) that
can later be retrieved to identify you to us.
Cookies were designed to help a website recognize
a user’s browser as a previous visitor and
thus save and remember any preferences that may
have been set while the user was browsing the
site. A cookie cannot be read by a website other
than the one that set the cookie. A cookie cannot
pass on a computer virus or capture any of the
Personally Identifiable information.
Clear GIFs: At times, we work with third-party
service partners that employ clear GIFs (also
known as pixel tags, single pixel GIFs, web beacons
or action tags) for our benefit to help us measure
advertising effectiveness. Clear GIFs are tiny
graphics with a unique identifier, similar in
function to cookies, and are used to track the
online movements of our users. The main difference
between the two is that clear GIFs are invisible
on the page and are much smaller, about the size
of the period at the end of this sentence. Clear
GIFs are not tied to your Personally Identifiable
Information and only track the visitor traffic
and behavior to and on our Site.
Clear GIFs can “work with” existing
cookies on a computer if they are both from the
same website or advertising company. That means,
for example, that if a person visited “www.companyX.com”,
which uses an advertising company’s clear
GIF, the website would match the clear GIFs identifier
and the advertising company’s cookie ID number,
to show the past online behavior for that computer.
This collected information can be shared with
the advertising company. We do, at times, provide
such information to our third-party advertising
service partners, but that information never includes
personally identifiable information.
How do we store your email information?
Your email information (email address, first name)
is stored at the list server that delivers Option
Genius newsletters. Your information can only
be accessed by those who help manage those lists
in order to deliver e-mail to those who would
like to receive Option Genius newsletters.
All of the newsletters that are sent to you by
Option Genius include an unsubscribe link in them.
You can remove yourself at any time from our newsletters
by clicking on the unsubscribe link.
Disclaimer
This policy may be changed at any time at Option
Genius’s discretion. If we should update
this policy, we will post the updates to this
page on our Website. This policy was revised February
22, 2012.
If you have any questions or concerns regarding
our privacy policy please contact us. You may
also send a letter to:
Option Genius
848 N Rainbow Blvd # 2783
Las Vegas, NV 89107
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